New Beauty Tool You Can (Really) Use: ’My Skin Authority’ App

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Does your skin need a little extra TLC? Accessible 24/7 and from anywhere, My Skin Authority ( a new and useful beauty app developed by Skin Authority) gives users access to skin care expertise via phone, live chat, video chat, e-mail or a scheduled call back.

Skin Authority is a prestige skin care line chosen by beauty experts, celebrities and the media for skin care performance that produces immediately visible results and continued improvement. If you haven’t used any of the brand’s products before, I highly recommend them. My favorite is the Exfoliating Cleanser.

With the free downloadable app, users can work with skincare coaches in two ways. “If you don’t have time to talk, they can quickly build a skin care routine based on an online profile you complete; or they can chat with you live via phone, FaceTime, etc.,” Skin Authority co-founder Celeste Hilling says.

My Skin Authority also includes access to the “Beauty Workout Zone” educational blog, which features several videos from Hilling covering topics such as “Practicing Safe Sun” and “Balancing Oily Skin.”

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“We know there are other skin care apps, but our major point of differentiation is the ability to connect the consumer with a live, educated skin coach for the facilitation of a real relationship,” adds Hilling. Do you really need an app to help you stick to a healthy beauty routine? It certainly can help! According to Hilling, the No. 1 reason people are not successful with skincare regimens is they can’t stick with them. “A skincare coach holds you accountable,” she says. “They select the best products for your skin; create a routine based on your lifestyle, and serve as your partner throughout the process. You may have a quick question or need a complete overhaul of your routine, a skin care coach is there for all those needs. Plus, working with a skin care coach saves money as you’ll no longer buy products that end up going in the trash.”

My Skin Authority is a free download at the Apple App Store and on Google play.

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